It’s finally here! The Jaquar mobile app, both for Android and iOS users to serve its clients better. Strategically, it couldn’t have been launched at a more opportune time. Mobile users today far outnumber desktop users! Mobile phones now contribute 79 per cent of all web traffic in India, far higher than the global average of 52.2 per cent. There is close to 60 per cent Internet penetration in urban India. This has largely been made possible by the boom in sales of affordable smartphones coupled with the falling prices of data. (Source: IAMAI-IMRB report)
Jaquar can now leverage its mobile app to gain greater market access and seek new customers by casting its net much wider than what it could possibly think of with its website. After all web traffic from desktop and laptop users dropped to an all-time low of 21 per cent only.
Smartphones are changing the way we shop
Today smartphones are changing shopping habits and playing an important role at every stage of the sales funnel when it comes to customer education, evaluation, consideration, comparison before the actual purchase of the product. According to a study by Digitas LBi, smartphones have changed the way people shop: 88% Use the Internet to Research Online, Purchase Offline (ROPO) – a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store. It is based on fact that customers want to physically touch products at physical stores before buying a product. They are concerned about the accuracy of online representations of products.
The Jaquar App is also based on the ROPO model. It addresses almost each stage of the sales funnel with the exception of e-commerce feature (that helps you actually buy a product on payment online).
Advantages of Jaquar App
The Jaquar app has all the advantages that an app can possibly have over a website. It fits in your pocket. It’s interactive. It’s at your fingertips and has easy access – anywhere, anytime! You don’t need to open your laptop or sit at your desktop to access it.
You can now get a detailed view of the entire Jaquar range of more than 1000 products complete with prices, technology used and features available, in a logical order and convenient mobile format. You can download and email technical drawings in CAD or PDF formats. The design of the bright blue navigation with superb functionality is so intuitive that you don’t have to hunt for anything as in websites. All’s at your beck and call. Just tap to open a document, swipe to flip the page, and pinch to zoom in and out for easy reading. The paper catalogue days are clearly over.
The Jaquar app has very cleverly classified its products, which are more than a mind-boggling 1000 in number in 14 categories of bathroom fixtures – faucets, showers, water heaters, sanitary ware, whirlpools, bathtubs, spas, saunas, steam cabins, shower panels, shower enclosures, flushing systems and accessories.
The app helps its users with loads of generic information too such as an overview of Jaquar Group, its three leading brands – Artize, Jaquar and Essco – Jaquar Lighting, Jaquar World, ideas on bathroom concepts, find a dealer in your area, get support from customer care, news, and notifications.
Personalisation to make your experience delightful
The Jaquar mobile app offers personalization, which is critical in making a mobile user’s experience delightful. You can have your own personal account and add products to your favourite list, which you can further add them to a bathroom project and conveniently manage your projects. The app can do complex calculations of bathroom fixtures that you select for a project and give you estimates of for that project in easy to understand table format. The personalisation does not finish there. You can also choose to accept news and regular updates from Jaquar.
Who is it aimed at?
Jaquar’s mobile app is aimed at the discerning customer who would not compromise till s/he has seen the faucet, the shower head and the sanitary fittings to the last detail. It is targeted at the interior designer and the architect, who would like to keep her clients bathroom projects in one place that will assist her in arriving at estimates quickly and sharing them with her customers. It is meant for the dealers, who can whip out his mobile and bring alive the whole range of bathroom fixtures to his customers over the counter.
What’s best, since it’s online, its information is always up-to-date and absolutely free. The Jaquar App symbolises Jaquar’s current ad campaign – Complete Bathroom Solutions Under One Roof! To check your device’s compatibility, click the below “Download App” link or search for it in the app store from your mobile device in Apple iOS Store or Google Play Store.
- Eliminates need to carry paper catalogues & file them in binders
- View from more than 1000 products in 14 categories of bathroom fixtures
- Easy access of viewing online product range – anywhere, anytime. Even when you are off-line
- View product information, pricing, features and its technology.
- Download CAD drawings
- Zoom in and out for easy reading.
- Receive notifications of news and updates